Footprints of the leaders in the hosiery industry -- Liu Xin, Chairman of Jilin Deer Hosiery Co., Ltd.

In the vast land of China, there is a city famous for its hosiery industry-Liaoyuan City, Jilin Province. In this city, shining with a bright enterprise star-Deer Hosiery Co., Ltd.

The story of Deerslayer socks starts with its chairman, Liu Xin. Liu Xin, who is known as the outstanding leader of the young marshal, has a rich and unique experience. He received the baptism of higher education in Hainan University and drew wisdom and strength from the ocean of knowledge. Later, he worked in a financial unit and accumulated valuable experience and vision. In the end, he resolutely chose to inherit his father's business and devote himself to the vast world of hosiery. In 2007, Deerman Hosiery Co., Ltd. was formally established, like a rising star, opened its brilliant development process.

Success comes from integrity, success comes from research

Since its inception, Deerslayer Hosiery has taken its business philosophy deeply rooted in the soul of the enterprise. "Sincere, pragmatic, and outstanding" is not only a few simple words, but also the belief and goal that Deerslayer socks industry has always adhered. They know that only by treating every consumer with the most sincere attitude and doing a good job in every link with a pragmatic spirit can they pursue excellence and stand out in the fierce market competition.

Deerslayer hosiery is committed to becoming a design, research and development, production and sales of the perfect integration of professional socks production enterprises. In terms of design, they have a very creative and talented design team, always pay attention to the dynamics of fashion trends, and integrate the latest design concepts into the creation of each sock. Whether it is color matching, pattern design or style innovation, we strive to be unique and meet the individual needs of different consumers. In the field of research and development, Deerman Hosiery has spared no effort to invest resources. They are well aware of the core driving force of the development of the science and technology industry, and only by continuous innovation can they maintain their leading position. The company's R & D center brings together many top talents in the industry. With a high degree of enthusiasm and focus, they are committed to developing more comfortable, healthier and more functional socks. Through continuous exploration and experiments, they have successfully developed a series of socks with unique technology and performance, such as socks with antibacterial function and socks with good air permeability, which are deeply loved by consumers.

Success is due to quality, success is due to upgrade

In the production process, Deer Hosiery strictly controls every process to ensure that the quality of products reaches the highest standards. They have introduced advanced production equipment and technology, and established a complete quality management system. From the procurement of raw materials to the monitoring of the production process, to the inspection of finished products, every link is striving for excellence. It is this kind of quality has won a good reputation.

Persistent pursuit, so that the products of Deer Hosiery in the market Deer Hosiery production of "Yupin Deer People's Square" series of cotton socks products, is undoubtedly the concentrated embodiment of its outstanding achievements. This series covers three series, with more than 10000 varieties. Such a rich product line can meet the needs of different consumers in different scenarios. Whether it is daily wear, sports fitness or special occasions, can find suitable socks. These products are not only outstanding in quality, but their unique design is even more impressive. With their outstanding quality and unique design, they cover more than 30 provinces, autonomous regions and municipalities directly under the Central Government, and are warmly sought after by consumers. In terms of sales volume, Deerman Hosiery is among the best in the same industry in the country and has become a leader in the industry.

The status and influence of Deerslayer socks in the industry is not only reflected in the sales of products, but also in the many honors and recognition it has received. As a member of the China Knitting Industry Association, Deerman Hosiery actively participates in the exchange and cooperation of the industry and contributes its own strength to the development of the industry. The company has successfully passed the ISO9001 international quality system certification, ISO14001 environmental management system certification and ISO45001 occupational health and safety management system certification. These certifications are undoubtedly a high recognition of the company's standardized management and product quality, and also lay a solid foundation for the company's sustainable development. In addition, with its outstanding performance, Deeren socks has won many honorary titles, such as national "contract abiding and credit abiding" enterprise, "brand innovation enterprise" of Jilin Province, "advanced enterprise" of Liaoyuan City, "special contribution enterprise" and so on. At the same time, it was rated as "Innovative Science and Technology Enterprise" and "Jilin Science and Technology Little Giant Enterprise" by the Provincial Science and Technology Department. In 2022, it was praised by the small and medium-sized enterprises of Jilin Province as "specialized and special new", and "Youpin Deer People Square" was also deservedly named as the top ten outstanding brands in Liaoyuan hosiery industry. These honors are not only an affirmation of the past efforts of the deer hosiery industry, but also a powerful driving force for them to move forward.

Success comes from innovation, success comes from benevolence

Deerslayer Hosiery is well aware that science and technology is the key to the survival and development of enterprises. Since its establishment, the company has always been relying on science and technology, driven by innovation, and regards the creation of national brands as its own responsibility. They continue to strengthen their R & D capabilities, and through cooperation with universities and scientific research institutions, they introduce advanced technology and talents to continuously improve their own R & D level. The company's R & D team is constantly exploring new materials, processes and technologies to develop more competitive products. Their efforts have also achieved fruitful results, and the research and development products have obtained 1 national invention patent and 13 utility model patents. These patents are not only the embodiment of the technological innovation ability of the deer hosiery industry, but also their powerful weapon in the market competition.

In addition to focusing on product development and production, Deerman Hosiery is also actively fulfilling its social responsibility. They pay attention to the development and welfare of employees, provide employees with a good working environment and training opportunities, so that employees can realize their own value in the enterprise. At the same time, they also actively participate in public welfare undertakings, pay attention to social vulnerable groups, and contribute their own strength to the development of society.

Looking to the future, Deerslayer Hosiery is full of confidence and expectation. They will continue to uphold the "sincere, pragmatic, excellent" business philosophy, and constantly enhance the core competitiveness of enterprises. In terms of products, they will continue to increase R & D investment and launch more innovative and high quality socks products to meet the growing needs of consumers. In terms of market expansion, they will actively explore domestic and foreign markets and enhance brand awareness and influence. In terms of social responsibility, they will continue to actively fulfill their obligations as corporate citizens and make greater contributions to the harmonious development of society.

Deerslayer socks, this eagle soaring in the field of socks, is with its firm belief and unremitting efforts, to a higher goal to fly high. I believe that in the days to come, they will continue to write brilliant chapters, make greater contributions to the development of China's hosiery industry, and become the pride of national brands! Let us look forward to a better tomorrow for Deerslayer socks!